The Communication Process

                              The Communication Process  The core objective of marketing communication is to build a positive image of the brand or company along with its products or services in the minds of people. There are several ingredients in marketing communications like:    Advertising & promotion mix    Publicity like stories appear in newspapers & magazines    Annual reports & meeting with shareholders Origin : Communication is derived from the Latin word communis. Which means to make common. To communicate is to succeed in conveying one’s meaning to others. Means, the essence of communication, is achieved only when there is a sharing of thought between a sender & receiver. Both sender and receiver must be active participants in the same communicative relationship so that thought can be shared. Communication is something one does ...